Kellogg’s Toy Soldier Offer

3 Responses to Kellogg’s Toy Soldier Offer

1. Greg Liska says:

   January 15, 2015 at 6:43 PM

   14 different! States it right on the ad. Lido continued to make 10 of them and they’ve been recast over and over, as everyone knows. There were even HK copies done, just not as often as the Germans. No need! These guys were in every sand pile in my neighborhood. I love them still and have loads of them to this day.

   Reply
2. Don Perkins says:

   January 15, 2015 at 7:05 PM

   How much greater Lido figures (knights, Rev. War, Foreign Legion, Civil War, WWII) would be if the company had just put bases on their figures, like Marx. I always thought having 2 little feet as the only point of contact made them precarious to stand up, especially on carpet, and thus diminished their play value. I have reacquired all of these Lido figures as an adult, especially the non-WWII, because I like their vibrant colors. But they are really no good for setting up battle scene dioramas, because without bases they topple over too easily.

   I remember when the cereal premiums for these WWII figures came out. I eagerly had my mother buy three boxes of cereal, only to find the exact same figure in each box. Of course, we then had to finish off those 3 boxes of cereal before we could buy a new box. That’s when it occurred to me it was easiest to just buy the figures themselves (they were always pretty cheap) at the local Woolworth’s.

   Reply
3. kent sprecher says:

   January 16, 2015 at 3:08 PM

   I think the “lido” GIs sold as cearal premiums were not made by Lido. The set includes 14 Different GIs. Eight of the figures were copies of Marx figures (4 of which were copied and sold by Lido) and the other six copies of Lido figures. I have looked for years to find Lido packaging with copies of the other four Marx poses; kneeling shooting rifle, kneeling shooting bazooka, sitting shooting scoped rifle and crouch throwing grenade, to no avail. So although both Marx and Lido did wholesale figures to be used by the cereal companies as premiums I think Kelloggs probably contracted with the mold maker that had made the molds for both Marx and Lido and they just reused the master sculpts from their manufacturing of these earlier molds.

   Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.